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About Us

Babe Label brings to you a trusted online platform of the best beauty and lifestyle products and the new in-house Babe Beauty Skincare collection. Babe Sunscreen is the first product available from our very own skin-care line, Babe Skincare. We set out to create a curated skin-care collection with results-driven products, clean + safe formulas, and Instagrammable packaging.

Founder of White Girl Sunscreen, Rachel Justis has taken the, "Try before you buy" philosophy to another level by launching an e-commerce platform that rotates on a seasonal basis of only the best beauty, skin-care, and lifestyle products.

With endless options available, our Founder realized being a human guinea pig benefited other other babes skin and their bank account. "Our goal is to connect babes to products, tips, and inspiration that enhances their well-being and aligns with their bank account", says Rachel. We’re on a mission to delight you with new trends, innovative packaging and luxurious ingredients on a seasonal basis and vow to protect the consumer experience online through our extensive approval process.

Babe Label only considers products for the Babe Shop that are authentically being used or deemed essential by the industry experts. Each product then goes through an extensive approval process by Founders, contributors, and real babes like you. Once the product passes our collective-range-of-requirements does the product get added to the Babe List.

The most Influential Beauty Culture is You. 

Each product under the Babe Label skin-care line have a transparent ingredient list viewable on the website with descriptors indicating what effect each has on the final product. Babe Label uses natural ingredients when they can. For instance, Babe Sunscreen includes, Beeswax, Grapeseed extract, etc. The use of natural ingredients allows Babe Label to claim all their products as Hypoallergenic, dermatologist tested, paraben free, fragrance free, and cruelty free.



We are creating a new standard in beauty, one that we simply call “clean,” which you’ll see in action in our own beauty lines, like Babe Sunscreen by Babe Label. Shop the Babe Skincare Collection and get 15% off your first order when you use "MYFIRSTORDER" at checkout. 

We only sell non-toxic products that are made without ingredients linked to harmful health effects like hormone disruption, cancer, and plain-old skin irritation. To name a few, we screen for parabens, phthalates, PEGs, ethanolamines, chemical sunscreens, BHT, and BHA. We look at studies and decide what ingredients we can live with, and those we can’t. 


Skincare is the heart of beauty and the foundation to a picture perfect face. We searched high and low for top notch ingredients, interesting textures and innovative packaging. Our picks on the Babe Shop are easy to use and most of all, they're so fun that you'll want to keep using them! Some things are not too good to be true. 


We think that style should be both easy and effortless, and that often comes from buying fewer things that are better—because they last for multiple seasons, because they play nicely with others, because they hold their shape and form. We believe you can build a great, multi-faceted wardrobe from a handful of true essentials. This is reflected both in our editorial coverage, and also in the Babe Shop: where you will only find pieces specifically chosen for babes on a budget with style.


At Babe Label, we believe wellness is deeply individual. It’s the holistic picture that matters to us, being careful never to cleave the mind from a conversation about the body, or the body from a conversation about the mind. Wellness products we love are available for all babes on the Babe List. Find wellness tips, suggestions, routines and more on the Babe Files.

Our goal has always been to ask questions—about our sex lives, our spiritual lives, the food we eat, how we work out, what happens when we die—and we know we're not the only curious ones. The answers help us get closer to what "well" means to each of us individually, and we hope they’re helpful to you.


While we’re digitally more connected than ever, there’s no substitute for the tastes, the smells, the architecture, and the face-to-face conversations with locals—all of which expand our minds with each journey. We think of travel as more than just a week’s vacation laying out on a beach (though we do believe in the importance of "me time", duh). Every escape guide, travel tips, packing essentials creates an opportunity to learn about the world, share experiences and more importantly, about yourself.