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Babe List

The Babe List your one-stop-shop for cutting-edge beauty trends, skincare products, luxe home essentials, and playful accessories.

We believe in buying fewer things that are better, which is why we both make and curate incredible products, across beauty, fashion, wellness, and home. 

We take a curious, unbiased, open-minded, and service-centric approach to the work we do. We test the waters so that you don’t have to. We will never recommend something that we don’t love, and think worthy of your time and your wallet. We value your trust above all things.

Founder, Rachel Justis has taken the, "Try before you buy" philosophy to another level by launching an e-commerce platform that rotates on a seasonal basis of only the best beauty, skin-care, and lifestyle products. With endless options available, Rachel realized being a human guinea pig benefited other other babes skin and their bank account. 

Our goal is to connect babes to products, tips, and inspiration that enhances their well-being and aligns with their bank account. We’re on a mission to delight you with new trends, innovative packaging and luxurious ingredients on a seasonal basis and vow to protect the consumer experience online through our extensive approval process.

Babe Label only considers products for the Babe List that are authentically being used or deemed essential by the industry experts. Each product then goes through an extensive approval process by Founder, Rachel Justis. Once the product passes our collective-range-of-requirements does the product get added to the Babe List.

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